2NE1 continues their winning comeback strategy on YouTube

Top Korean idol girl group 2NE1 continues their winning comeback strategy. YG Entertainment, 2NE1’s management, uploaded the group’s three Inkigayo debut performances on their official YouTube channel. These include 2NE1’s debut stages for Can’t Nobody, Go Away and Clap Your Hands, all from their new album, To Anyone.

Numerous international fans who have no access to Korean music shows are growing tired of uploaded videos being taken down due to copyright claims. By creating an official online venue for 2NE1’s performance videos, YGE allows international fans to enjoy 2NE1’s performances anytime.

Using online resources to spread 2NE1’s music and news is not new to YGE. It may be recalled that YGE officially launched their YG-Life Blog (http://www.yg-life.com/) with 2NE1’s comeback album tracklist and teaser photos. The artists themselves foster online relationships with their fans through their minihompy accounts, a Korean social network. Sandara Park, a member of 2NE1, is known as the “Queen of Minihompy.” With their effective use of online strategies, it is not a surprise that 2NE1 has topped and continues to top several music charts since their comeback.

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